It was solely this previous Friday when Taylor Swift launched her tenth studio album, Midnights, together with a music video for the lead single, “Anti-Hero.” However right here she is, just some days later, giving us one other video (at midnight, after all) — this one full of visitor stars, Easter eggs and glitter.
The music video for “Bejeweled,” the ninth observe on Midnights, options Swift’s good buddies Alana, Este and Danielle Haim (higher referred to as the sister trio HAIM), in addition to her frequent collaborator Jack Antonoff, plus actress Laura Dern, make-up mogul Pat McGrath and “Queen of Burlesque” Dita Von Teese.
“I used to be like, ‘I need to make a video that’s only for the followers who like sure issues like glitter and Easter eggs and many little cameos,’” Swift informed Jimmy Fallon on The Tonight Present. “I used to be interested by Midnights the idea, and I used to be like, ‘The place will we hear about midnights quite a bit?’ We hear about it quite a bit once we discuss concerning the Cinderella fairy story. And so I used to be like, ‘What if we did a little bit twist on a Cinderella story and I may forged my buddies?’”
With Dern because the stepmother and the Haim sisters because the stepsisters, within the music video Swift should sneak out to go to the ball to impress Queen Pat (McGrath) and Prince Jack (Antonoff) to win a wedding proposal and the keys to the fortress.
“Directing Oscar-winner Laura Dern is less complicated than something I’ve ever accomplished in my life,” Swift admitted to Fallon.
Von Teese — who Swift names as one of many greatest influences in pop music and most iconic performers — performs the character of “Fairy Goddess,” a shiny and choreographed tackle the unique Fairy Godmother. “It’s so thrilling to see her get to do what she does on this,” mentioned Swift.
The music video is so stuffed with Easter eggs that Swift confessed that she and her crew have a PDF to maintain observe of all of them. One of many greatest secrets and techniques the video gave the impression to be hinting to is the following album Swift will re-record. From Dern’s character telling her to “converse not” to hitting the purple button on the elevator, all indicators level to her 2010 launch, Communicate Now.
One of the crucial anticipated secrets and techniques Swift followers are ready for her to allow them to in on? Whether or not or not she’ll be happening tour in 2023. “We would like you to,” Fallon inspired, to which Swift replied noncommittally, “I believe I ought to do it.” Swift hasn’t toured since 2018 after she was pressured to cancel 2020’s Lover Fest as a result of pandemic.
In its first few days of launch, Midnights has already damaged numerous data. Along with streaming data, besting Unhealthy Bunny’s Un Verano Sin Ti, it smashed the first-day vinyl data gross sales with 400,000 offered (beating Harry Kinds’ Harry’s Home). Billboard has Midnights at 800,000 equal album items in simply the primary day — 1.3 million within the first three days — which may make for her most profitable debut week ever if the numbers maintain robust by Thursday. In 2017, her album Repute earned 1.216 million.