February 1, 2023

Asya Satti right now welcomes you into her splendidly vibrant kaleidoscopic world with the discharge of her debut single ‘Look At You Now’ and its official video. The track is launched because the London-based, Swedish-Sudanese singer prepares to launch extra new music quickly. 

Calling on influences from Asya’s African upbringing, ‘Look At You Now’ presents a soul-capturing, distinctive antidote to the same old pop tropes But with Asya’s gloriously charming vocal and the lightness of contact offered by the monitor’s reside instrumentation, ‘Look At You Know’ possesses an immediacy that takes its Afro-fusion authenticity into the pop realm. It additionally advantages from Asya’s bilingual lead vocals, as she switches so naturally from English to Arabic and again once more.

Asya says: “‘Look At You Now’ is about being human with all of the emotional complexities that comes with. It’s about looking for forgiveness for the occasions you had been merciless to somebody you’re keen on, and moments when you might have stood up for somebody you cared for – however didn’t. The track is a mea culpa, saying you’re sorry for performing like that, and wishing you might return in time and undo the ache precipitated.”

‘Look At You Now’ was written and produced by Asya Satti with Yaz Fentazi, who has labored with artists together with Transglobal Underground, Robert Plant, and The Grasp Drummers of Africa. The gorgeous official video directed by Laura Geyer, sees Asya transfer between actual life and an animated world, with the animations additionally by Laura Geyer. Watch BELOW:

Asya explains, “I needed the video to appear as if it may have been shot someplace within the Sudanese savannah. When the chance to work with Laura Geyer offered itself, I cherished the thought of her animation giving an African Anansi folklore spin to the video. Simeon Geyer’s cinematography was gorgeous and gave such a way of freedom to the video”

Asya Satti, a Swede of Sudanese heritage, had a childhood surrounded by an eclectic vary of artists who grew to become the important thing influences behind her personal music: from Aretha Franklin to Badi Mohammed Al-Tayyib and Umm Kulthum. Asya spent her youth travelling between Sweden, Egypt, and London. She began to put in writing her personal songs on the age of fifteen, impressed by the on a regular basis conflicts of life and love. Her worldwide adventures additionally make her social profiles intriguing, typically shining a lightweight on areas and cultures not often examined in different media.

Not too long ago, Asya has been celebrating her Sudanese roots by sharing her takes of among the nation’s pop songs initially sung by male Sudanese artists. By reimagining them with a contemporary twist, she has divided the web Sudanese group. Some feedback, from males specifically, have demanded she cease performing the songs, while others have inspired her to proceed within the hope that she may help to alter such attitudes.

Collectively, Asya’s music finds the frequent floor between Afro-fusion, soul, blues and touches of recent pop, her iconic vocals and powerful rhythmic backdrop giving her music an hypnotic really feel. She writes about ladies who’re robust and confident, who additionally reveal an arresting honesty and deep-seated vulnerability – very like Asya herself.


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